It’s no surprise that emails can be automated and you can create various types of autoresponders and automated funnels sequences. And they have various names, but they basically all mean the same thing.
It’s the concept that you set something up in advance, you front load the work and then that email automation will work for you 24/7/365. And sure, you can still do a lot of automation with other marketing tools as well.
And don’t worry about average open rates of 20%, an average click through rates of 2%, or something. That doesn’t really mean much in the grand scheme of things. So, if you’re sending good emails, you have a good relationship with your list, then you can expect to see open rates above 30%, which again, doesn’t sound like much.
But if you have 10,000 people on your list, that’s 3,000 people every single email you sell. And, if you have a click through rate of 3-4% or even 5%, think about it.
That’s out of 10,000 people. That’s 300-500 clicks. Imagine how much you would have to pay for the same number of clicks with the Facebook ads. If we assume a cost per click of one or two dollars or sometimes even more than that’s already like several hundred to a 1,000 dollars just for one message to get across your audience.
So, that’s the real power of email. And now imagine automating all these things and doing this on autopilot. It’s super powerful and actually setting up a few basic automations, isn’t even that difficult.
So right now, I’m going to give you a few simple, but very effective automations that you can basically create and plug into your business even today or within a few days. So, first of all, you need a welcome sequence.
And this is just basically a tool to give a good first impression to anybody who subscribes on your list. So basically, you can make this as short as 2-3 emails to as long as a week. And basically in the first email, you just acknowledge the lead magnet that they subscribe to.
You give them the download link, give them some basic information, and set expectations and what they can expect in a second email, you can tell them more about yourself, about your story, your business, about why you are here and why your brand exists.
Then the third email, you can just show them a few case studies or tell them a story about someone who was just like them, who are in their own shoes. And you help them in some way, either through one of your products or through working with them personally or something.
And then in the fourth email, you can you can give them something really valuable or some useful things that relate to your brand, but also released their problem. And, you know, you get the idea this is basic welcome sequence that every single business should have.
And this will set the stage for future sales sequences or any other plans that you have with a subscriber later on in your email system. The second type of sequence is a sales sequence that you should have whenever you launch something live, whenever you’re doing webinar, whenever you have an evergreen course funnel or even whenever you’re selling something physical.
But you want to plan that out across several emails.
So, a third type of automated sequence that you should have is an abandoned car email sequence made up of one, two to three maximum emails. But for now, just know that reminding people that they’ve abandoned a purchase that they did. And completed and they’ve abandoned the whole sales process on your checkout page is one of the best ways to add an extra 20-30% off of revenue to your business.
So, the fourth type of email automation that you should have is reactivation campaign. So obviously most people will still not open your emails regardless of how well you’re doing, but that’s fine.
However, you do have to clean your list every six months. So, that your senders score doesn’t take a hit. You know, your normal emails don’t start landing and spam folders because there are so many non-legit subscribers tied to your domain, your subscribers who aren’t opening your emails.
So, this is just a normal thing to do. And this is unique to every single email system there is. But I’m sure that if you Google this, you will find some practical information. But for now, just know that having a reactivation, camping with one, two, three emails and automating this whole process will make you cleaning your list much better, much easier.
And your results will truly improve because of this. So that’s it, guys, for very simple email automation’s that every single business should have. The first one was a welcome sequence. The second one was a dedicated cell sequence.
The third one was an abandonment card sequence, and the third was a reactivation campaign. If you implement these successfully, you’re already ahead of 70-80% of online businesses out there.