What is the #1 truth about content marketing, and how can it help you turn readers into customers?

Reading Time: 8 minutes Okay, so now that you know WHY your business needs a story in it’s content marketing plan…what do you need in order to tell a GREAT story? First, it’s all about how you frame the story that you are trying to convey. Of course, you need to keep audience and tone in mind, but to really help nail your branding story, you need to…