Email marketing is the life of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock, do you know where they’re getting the majority of their sales from? Email marketing.
That’s how powerful it is. I’m going to share with you seven e-commerce email marketing tactics that work like a charm.
Tactic number one…scrub your list. The reason I say scrub your list, is too many people have e-commerce email marketing out there and they say, “yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone”.
Well, what you’ll find, is your emails are going to the promotions tab. Why is it going to the promotions tab? Because you keep emailing people that aren’t opening up your emails. If you scrub your list, you only email the people that are opening them. Your deliverability rates increase, you get into their inboxes, and your open rates increase. Your clicks also increase, your sales increase.
Number two…you want to make sure you send trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them? It should be how they can complete that checkout for those products.
Send Your Customers Trigger-Based Emails on How to Complete Their Checkout
You can even put reviews in that email to show what it would be like if they bought your product or service. That’s super effective. When a consumer goes to their checkout they have their products and they don’t checkout. But then, you send them an email saying, “check out our e-commerce store, here’s all these products that we sell”.
Well, that’s a terrible email. They already added the ones that they want to buy, but they just need that push over the edge. Maybe some testimonials, whatever it may be to push them over the shopping edge. That will help a lot, and you’ll notice a ton of sales from that.
The third thing that you need to do is time-based emails. Here’s what I mean by that. Everyone thinks when you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens? You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up.
People get lazy. It’s not just you, it’s everyone. So, you want to look at what time that person came to your site and submitted their email. That’s when you should be sending them emails. A good time to stick within that timeframe is usually within an hour, versus sending it whenever it’s your own convenience.
Tip #4...Promotional Based Emails
The fourth thing you want to do…is promotional-based emails. I know discounts and servicing is not necessarily the best thing to do, but in e-commerce when you do things like Cyber Monday or Black Friday sales or a Christmas special or New Year’s special, you’ll see a whole slew of sales come in.
So, you want to set up your campaign in advance. You don’t want to be at the last minute writing these emails. If you can write them in advance and you leverage these promotional-based periods, you’ll notice a ton of sales.
What we’ve seen in e-commerce is during peak holiday seasons you can typically get 25%-30% of your sales. That’s a lot from a holiday season, even though there’s a whole 12 months in a year.
The fifth tip I have for you…is keep your emails short, to the point, and try to use text-based emails. Most e-commerce companies love using image-based emails. Do you know what happens with image-based emails? They get pushed in the promotions tab.
Google, Gmail, and Outlook all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.
The sixth tactic I have for you…is upsells and downsells. Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page. If you don’t, make sure you add them.
Upsells Brings Sales
But here’s the thing, most of your audience will not buy the upsells and downsells right then and there. So, what you want to do is look at the products people are buying, and then, send them those upsells and downsells in email.
Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells. On your thank you pages where you have these upsells and downsells, they’re usually short and to the point.
Through email they can be much more in-depth, longer, and you want to space it out. If they don’t buy right away, you don’t want to hit THEM the next day with an email saying, “buy this upsell, buy this downsell”.
You want to give it a week or two after they receive the product, so they get to use it. You want to followup with all the other things that they can buy that will make their experience even better. It’s very important to get the timing right.
The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all. And last, but not least, when you’re email marketing, it’s not just about email.
It’s also about push notifications. I use email combined with push notifications. So, when someone subscribes to my site through tools like Subscribers, I’ll let them know and push notify them through their browser, “hey, here are the products that you could also purchase”.
“These products are now going on sale”. Or “hey, your cart isn’t complete. Click here to finish the checkout process”. And while you’re not going to get a ton of sales through this, however all these little things add up.
If you leverage each of the seven tactics combined, you’ll start seeing your sales go up, that’ll allow you to spend more money on your Facebook ads, your Google AdWords, more on SEO or content marketing.
And overall, email marketing, especially when it comes to your e-commerce site, will be much more effective. Grabbing an email tool, such as Sendiio, would set you on the RIGHT track! With Sendiio, they make it easy to message your consumers through Facebook, SMS, email marketing, Twitter, and MORE…
**Hope This Info Helped You Out Today. Stay Tuned for More Tips on How to Grow Your Marketing Business!
De Island Dude Micardo