So, you may be asking yourself why email marketing? Hear what, if you want your business to thrive, email marketing is the way to make it happen. Email marketing gives you the platform to reach out to an endless amount of potential customers, increase your brand awareness, drive more conversions, make your campaigns easier to target, track, monitor, and much more. The benefits are too much to name in this one paragraph. It’s easy to create an email that is personal, welcoming, informative, and engaging. You can send videos, social media links, pictures, anything you like to give more content to your readers. You can schedule your emails to be delivered at a specific time and then reconnect with your customers with an autoresponder (we’ll get to that) to give more of a personal touch. It really makes connecting with your customers so much easier. How do you build a great email network for the best marketing? List building. That’s your next blog to read on the to-do list. That’s a hint…